It’s no secret that online advertisements could be extremely efficient. In fact, we would say they are obligatory for every business, which wants to boosts its sales and overall brand recognition. Since we have already talked about how Facebook Ads and search ads work, today we won’t focus on them. Besides there are other marketing channels no one pays attention to. However, that doesn’t make them less efficient but it does make them less competitive, which is in your advantage. What are YouTube Bumper Ads? We bet you’ve stumbled upon those 5-6-7......
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MailerLite once said that email has gone a long way from being a communication channel to being the actual content. In fact, email is probably the oldest technology that is still thriving today. Contrary to the belief that email is about the extinct in the following years, elecotrnic mail serivices are growing by the hour. Today email plays a pivotal role in business comunnication and marketing. That’s why email marketing is a powerful weapon every marketer is familiar with. Recently, the email service provider MailerLite conducted a survey on email marketing. We......
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Do you own a business? If the answer is YES, then you probably know that efficient email communication leads to more sales. Probably, you receive tens if not thousands of marketing emails yourself. We bet you drag some of them straight to your Trash folder without even opening them. Then the question is – how to craft emails that your potential customers, clients, and partners would open? Here are some tips from the one and only Hubspot: Pay attention to your emails’ subject The only way to make someone open your email......
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When I created my first blog years ago I had no idea what SEO meant. Gosh, I hadn’t even heard of search engine optimization. All I had to do was to create a blog, write a couple of posts, and then see it on Google’s first page. To me, it was that simple. Needless to say, things turned out to be a little more complicated. Here’s what actually happened. I made my blog on wordpress.com and stuffed it with interesting stories from my bicycle trip across Europe. Then I just had to......
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We can’t emphasize hard enough how important content is for SEO. Most of the time people tend to associate content with blogging. And while the better part of the content published online is indeed written this should not stop you from letting your imagination flow. The good news is that you can recycle information and deliver it to your audience in a variety of ways. For instance, you can easily back your blog post with captivating infographics or to go one step further and create video content. Of course, you can always......
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Brands and marketers are constantly asking: how to get more Facebook engagement? Facebook has changed its algorithm and this led to a decrease in organic traffic. But is there anything we can do to solve this problem? Let`s look at the numbers The marketing tool BuzzSumo has analyzed 777 million Facebook posts to find the most engaging pages and brands for 2018. Here`s a quick overview of their key findings: The most engaging type of Facebook post in 2018 is video. Video posts get at least 59% more engagement than other post......
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We have all been there. You have just launched your website (or blog) but once you search it on Google it is nowhere to be found. That’s when you realize there is something called search engine optimization (aka SEO). However, everyone offering to optimize your website ask for large sums of money you do not have. To make things worse, all of the instruments designed to help you are not cheap either. This is why we’ve decided to share with you our favorite SEO tools that are totally free. We should note......
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Starting a new business from scratch can be a time-consuming process, to say the least. Sometimes it might soak all of your spare time and it is no surprise that some entrepreneurs work 14-18 hours a day. Yes, on weekends too. To be honest this is the only way to succeed and I have gone through this at least 10 times with every new business. Startups’ daily routine often gets stuck with paper works, different strategies, money management and they seem to neglect one crucial element of modern day business. It’s called......
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It`s happening again. My nerves are racking. I`m anxiously pulling my hair while thinking of my next blog title. Ever happened to you to lose it? Perhaps, you know the feeling of succumbing to negative emotions like despair, anxiety, anger or sadness? It might be that they`ve dragged you down way too often. IMAGE: Unsplash.com But there`s a way out. And it`s called emotional intelligence. After going through resources discussing the concept along with other practical theories like emotional agility and self-awareness, I`ve summarised some key takeaways. Here`s my suggestion. Set a......
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Another year has passed. You`ve crafted a list of resolutions like eating more healthily, exercising every day and getting more things done. Perhaps, you made the same resolutions last year. In the middle of January, you abandoned that productivity system you were building with such motivation and persistence. And continued wasting time checking your email and social media messages. But not all is lost. It`s another year starting and you`re capable of taming the chaos. Here`re some essential productivity hacks from the books that will help you get more done in the......
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