Digital Marketing Basics
Double your success with A/B Testing: the magic wand of marketing!
A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or app to determine which one performs
A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or app to determine which one performs
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or
With the rise of social media platforms and the growing importance of authenticity in advertising, influencer marketing has become a mainstream marketing tactic for many
Affiliate marketing is a performance-based marketing strategy where an affiliate promotes a company’s product or service and receives a commission for every sale or lead
Email marketing has been a fundamental part of digital marketing strategies for many years. Despite its prevalence, many businesses and marketers still struggle to utilize
From Facebook to Instagram, Twitter to LinkedIn, people are connected to these platforms for various reasons. One of the most significant reasons is social media
Search engine optimization, commonly known as SEO, has emerged as a vital tool for businesses and organizations to maximize their online presence. It involves improving
Digital marketing, the use of electronic devices and the internet to promote products and services, has revolutionized the world of advertising. With the increasing use
The concept of an online marketplace is not new, but the technology behind it has evolved significantly over the years. In essence, an online marketplace