We can’t emphasize hard enough how important content is for SEO. Most of the time people tend to associate content with blogging. And while the better part of the content published online is indeed written this should not stop you from letting your imagination flow. The good news is that you can recycle information and deliver it to your audience in a variety of ways. For instance, you can easily back your blog post with captivating infographics or to go one step further and create video content. Of course, you can always......
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Brands and marketers are constantly asking: how to get more Facebook engagement? Facebook has changed its algorithm and this led to a decrease in organic traffic. But is there anything we can do to solve this problem? Let`s look at the numbers The marketing tool BuzzSumo has analyzed 777 million Facebook posts to find the most engaging pages and brands for 2018. Here`s a quick overview of their key findings: The most engaging type of Facebook post in 2018 is video. Video posts get at least 59% more engagement than other post......
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We have all been there. You have just launched your website (or blog) but once you search it on Google it is nowhere to be found. That’s when you realize there is something called search engine optimization (aka SEO). However, everyone offering to optimize your website ask for large sums of money you do not have. To make things worse, all of the instruments designed to help you are not cheap either. This is why we’ve decided to share with you our favorite SEO tools that are totally free. We should note......
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Starting a new business from scratch can be a time-consuming process, to say the least. Sometimes it might soak all of your spare time and it is no surprise that some entrepreneurs work 14-18 hours a day. Yes, on weekends too. To be honest this is the only way to succeed and I have gone through this at least 10 times with every new business. Startups’ daily routine often gets stuck with paper works, different strategies, money management and they seem to neglect one crucial element of modern day business. It’s called......
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It`s happening again. My nerves are racking. I`m anxiously pulling my hair while thinking of my next blog title. Ever happened to you to lose it? Perhaps, you know the feeling of succumbing to negative emotions like despair, anxiety, anger or sadness? It might be that they`ve dragged you down way too often. IMAGE: Unsplash.com But there`s a way out. And it`s called emotional intelligence. After going through resources discussing the concept along with other practical theories like emotional agility and self-awareness, I`ve summarised some key takeaways. Here`s my suggestion. Set a......
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Another year has passed. You`ve crafted a list of resolutions like eating more healthily, exercising every day and getting more things done. Perhaps, you made the same resolutions last year. In the middle of January, you abandoned that productivity system you were building with such motivation and persistence. And continued wasting time checking your email and social media messages. But not all is lost. It`s another year starting and you`re capable of taming the chaos. Here`re some essential productivity hacks from the books that will help you get more done in the......
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Did you know that there are more than 200 social media websites out there? Over 70% of the internet users have at least one social media profile. It would be such a shame if you didn’t take advantage of this enormous audience – you can advertise, you can sell, you can target old and new customers, as well just be where your target audience is. The question is – how do we know which social channel is best for us? The endless ocean can shipwreck your company if you fail to steer......
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You`ve worked insanely hard. You`ve conducted a thorough research into the interests and problems of your audience and potential clients. What`s the result? Captivating and valuable blog content, which you struggle to maintain and update on a daily basis. But there`s one problem. Things are not going well. You keep wondering: why nobody reads the awesome posts you`re creating? Because you have to invest time in promotion. You have to learn where is your audience spending time and how to steal their attention. Here`re five tactics to help you achieve just that:......
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In the last year, many businesses and individuals managing their Facebook campaigns contacted us. They shared their advertising experience and their ad management tactics, which were delivering satisfying results up until recently. In most cases, the “Invest $5 and hit $300 returns” method worked perfectly fine and we are not exaggerating here. It was literally possible to invest as low as $5 and sell products worth over $300. However, things have changed in the last couple of months and these days even $1000/day ad campaigns are not that prolific. What on Earth......
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Creating and maintaining a blog is relatively easy, but essential for your business` branding, SEO optimization, and revenues. We have already talked about what`s a blog and how to turn a blog into a money making machine. Convinced that the numerous benefits of blogging are worth your time and effort? Let`s dive in and discover the secrets to creating killer blog posts. Define the interests and problems of your audience Before you start blogging, it`s vital to answer the following questions: Who are you targeting with the content you create? What are the......
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