Google is the leading search engine, and its algorithm updates can make or break a website’s organic traffic. However, what happens when a website gets hit by a Google penalty?
A Google penalty can occur due to various reasons, including spammy links, keyword stuffing, thin content, and more. When a website is penalized, it can lose its organic traffic, rankings, and revenue. As an SEO agency, we recently faced this situation when one of our clients’ websites got hit by a manual Google penalty.
The website had a severe drop in organic traffic, and the client was understandably concerned. We analyzed the website and discovered that it had several spammy backlinks that violated Google’s guidelines. We immediately informed the client and recommended a thorough backlink audit and removal process.
We worked closely with the client to identify and remove all the harmful backlinks. It was a tedious process that took several weeks, but we ensured that all the spammy links were disavowed and removed from the website’s backlink profile.
Once the harmful links were removed, we submitted a reconsideration request to Google. It was a waiting game as Google reviewed our request and the actions we took to rectify the issue. It took a few weeks, but we received a positive response from Google that the penalty had been lifted.
The next step was to focus on improving the website’s SEO and content. We optimized the website’s structure, meta tags, and content, ensuring that it adhered to Google’s guidelines. We also developed a comprehensive content strategy and created high-quality, informative content that would drive organic traffic.
Over time, we noticed a steady increase in the website’s organic traffic and rankings. The website had recovered from the Google penalty and was now performing better than ever. Our client was delighted with the results and appreciated our efforts in overcoming the challenge.
In conclusion, a Google penalty can be a daunting challenge for any website owner, but with the right approach, it can be overcome. It requires a thorough analysis of the website, identifying and removing harmful links, submitting a reconsideration request, and improving the website’s SEO and content. At our agency, we take pride in our ability to overcome such challenges and deliver exceptional results for our clients.
