Over 80% of people search and check online what is being advertised to them. So they land on various pages that shape their opinion about people, companies, brands, products or ideas. If you control what people find about you, you can manage it and achieve remarkable results.
Online reputation management can be seen as digital PR. Our team runs a full analysis of what is online about you. We split the findings into positive, neutral and negative.
We set a goal. Most often the goal is for nothing negative to be found, while everything positive is found — and found more easily. Said and done!
The process takes time, but we often reach results where everything users find on a given topic was put there by us. It may sound like bragging, but we really are good at this.
What Google, social media and the press say about you right now.
Which channels, which messages, in what order — a plan for the next 3-6 months.
Articles, press, profiles, optimised pages — they build the right narrative.
The positives rise to the top, the negatives drop. The effect outlives our engagement.
Public figure — if the media writes about you often but you want people to find only the positive materials, not the gossip — you need online reputation. It can also be used when you expect specific events tied to your name in the future.
Product — if you have a product you want people to learn more about and, after checking, to be fully convinced it is the right choice. Over 80% of people seek online confirmation of their choice. Over 65% of consumers tend to abandon a product or service when negative opinions and publications are present. We recommend using the service preventively.
Company or brand — if your company is in a communications crisis, or simply negative publications have appeared on the web in spite of years of quality and dedicated work. It can be used before, during and after a crisis.
Idea — if you want to sell a specific idea and shift the habits of a specific audience. The service is used both by companies and by NGOs that want concrete ideas and positive changes in public attitudes to become reality.
Online reputation, or digital PR, requires publishing many texts in many places on the web. Clients often don't have the time or the muse to create that volume of text with the right quality, length and messaging to achieve the desired effect.
That is when our copywriting team steps in. The texts we prepare are aligned with the overall strategy for your image and built so that they speak to each other — in terms of ideas, messages and style.
In short — we write texts. You can hand all of this over to us.
Once you fill in the form below, one of our team will get in touch within 1 day to learn more about your goals and needs.
Once we know each other better, we prepare the right strategy and you receive proposals for how to deliver your best possible online presence.
Once you approve the proposal, all that's left is to launch your company into orbit.
It all depends on your current situation. If no one has written about you online so far, your situation is relatively easy and pleasant — significant improvement is realistic as early as month two.
If someone has already written about you, positively or negatively, expect to feel the first effect in 3 to 4 months. If the web is full of material casting you in less than the best light, expect first results around month six.
In any case, the real effect of online reputation management becomes visible between 9 and 12 months after we begin.
Anyone who, in one form or another, wants to become a public figure should work on their reputation in advance. A few examples: you want to run for mayor or parliament, you are negotiating for a ministerial post, you are about to publish your first book, you plan online events or you are about to release a new album.
When the event takes place, thousands of people will look you up online — and it is better that they find the right materials, the ones we have placed there. We recommend consulting us as early as possible so we can build the right strategy.
If you already have a communications crisis or a targeted media attack against you, your products or companies — you should start immediately. If you expect such a crisis in the future and want to be prepared — call us right away.
If you don't have a website, it starts with building one. Then — SEO for Google and the other search engines. We also have a stage of writing articles and placing them in the right way across the web. And, of course, about 80% additional know-how that we won't share with anyone, but that does work.
In 1929 Edward Bernays (Freud's nephew) used his uncle's methods to do the unthinkable for his time — to push smoking among women. Until then, women who smoked were considered to have questionable morals. Tobacco producers were losing 50% of the market because of this perception. They hired Bernays to change it — and he ran the "Torches of Freedom" campaign, creating a whole movement for equal rights among women, and pushing the cigarette as the symbol of the independent, strong woman.
Nearly 100 years later we work in the same way, with modern methods. We have pushed various ideas among the population — around ecology, tourism (for Greece, Germany, Croatia, Turkey), the use of cryptocurrencies and decentralized finance, the buying and selling of real estate, financial services, lunch habits among teenagers, and many more.
Businesses often need to shift consumer beliefs and habits in order for their products to be discovered. That is exactly what we do — through our service we shift people's habits and understanding by giving them new information and another point of view.
In short — we can. For the specific platform you have in mind, get in touch and we will discuss how to do it.
Important to know — we don't use fake profiles or troll networks. We work in a way that delivers sustainable, quality results.