Marketing has changed in recent years.
Why? Traditional tactics do not work.
In the age of the Internet and mobile phones, users have an unlimited number of options. Ads are pouring in through a growing number of channels. The power is no longer in marketers. It is in the hands of consumers who decide for themselves whether to waste time with you or not.
What is the solution?
Quality and useful content. Not coincidentally, one of the latest trends in the field is called “Content Marketing”.
The idea of this marketing approach is related to the creation and dissemination of relevant and consistent content in order to attract and retain a clearly defined target audience. In other words, you should not promote yourself, but be really useful to your current and potential customers.
Still not sure what exactly Content Marketing is and how it can help your business? See our article on the topic here.
What is the connection between copywriting with SEO optimization?
SEO comes from Search Engine Optimization or the process of optimization for search engines such as Google, Bing, Yahoo and Yandex.
Optimization depends on a number of factors, and experts in the field can control and change certain things in order for websites to be better evaluated by complex search engine algorithms.
According to some recent research, websites that appear at the forefront of Google rely on content creation.
Why? In-depth and comprehensive texts allow you to use more keywords related to the products or services you offer.
But that’s not all. Search engine algorithms are getting smarter. They recognize synonyms and semantic connections and evaluate meaningful texts created for humans, not machines.
In addition, Google considers metrics such as bounce rate or length of a user session reported on your website. The metric aims to check whether users spend enough time on your website or find it useful enough.
But how do you keep your users on your site longer? By providing them with added value with useful and interesting content.
Do you use Content Marketing? How does the approach help your business?🙂