Traditional marketing techniques are becoming less and less effective in today’s world that bombards the users with thousands of ads and services.
But how to attract the attention of the spoiled user or customer who has an unlimited number of options?
It`s time to learn more about one of the hottest marketing trends – Content Marketing.
What is Content Marketing?
This strategy turns traditional perspectives upside down – instead of pitching your products or services to prospects and customers, it aims to provide relevant and useful content to help them solve their problems.
But why put so much time, effort, and money into it? Because you have the unique chance to establish yourself as a leader in your sector. In this way, you can become the expert people trust and choose to work with without any need of additional persuasion.
Still, let`s delve deeper and give a better definition of the term “Content Marketing”. Perhaps, the best description was crafted by The Content Marketing Institute, a leading global content marketing education and training organization:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Follow the example of leading business brands
A study conducted by The Content Marketing Institute found that the vast majority of leading businesses around the world are using content marketing. Some of them include prominent organizations like Microsoft, Cisco Systems, and P&G, among others.
But why? Because it works. Not convinced? Check out one of the many successful use cases:
What`s in for you?
1. Customer trust
If you are consistent in creating relevant and useful content, you`ll become an expert in your industry. And we all know that people trust experts. Plus, they prefer using their services and products.
2. Brand recognition and awareness
You may already be popular on the market, but perhaps not everybody knows about your brand. When used right, content marketing can enhance the quality and quantity of traffic to your website. What`s the best part? Your brand becomes more recognizable and loved by your prospects and customers.
3. Improved SEO (Search Engine Optimization)
We`ve recently written extensively about how consistent content creation is a major contributing factor to the successful search engine optimization of your website. Content creation can help you improve your rankings across various search engines. On the other hand, users will be happy to find the funny and/or useful information they`re looking for.
But that`s not all.
Content Marketing can help you attract more loyal customers, to encourage your followers to share your content across social media platforms, as well as earn backlinks from external websites.
Many marketing experts believe that content marketing is the present and future of marketing. And there’s some sound logic in this statement. In the information era, the impatient users need tailor-made and useful information. And they need it fast. If you meet their needs (and the requirements of search engines), you`ll surely make your business stand out in a crowd of competitors.