Why you should care about videos and podcasts

We can’t emphasize hard enough how important content is for SEO. Most of the time people tend to associate content with blogging. And while the better part of the content published online is indeed written this should not stop you from letting your imagination flow.

The good news is that you can recycle information and deliver it to your audience in a variety of ways. For instance, you can easily back your blog post with captivating infographics or to go one step further and create video content. Of course, you can always your blog posts as a starting point and build upon them.

In fact, today we will focus particularly on video content and podcasts. There is a certain reason for doing so and it is called congestion. The internet is stuffed with billions of blogs and the chances are someone has already covered the topics of your interest. In terms of blogging the competition is fierce and your only option to stand out from the crowd goes through creating valuable and compelling content. Nevertheless, this should not stop you from writing articles. As we mentioned earlier, use them as a groundwork.

On the other hand, there aren’t so many reliable video sources of information in your niche (whatever it may be). The same is valid for podcasting as well. True, podcasts are on the rise but the number of blogs dwarfs them by a large margin.

The benefits of video marketing

Now before you start shooting, let me remind you that you should get your goals straight first. Your video content largely depends on what your goals are. If you are to create video guides on how to use a certain software or platform, then the only thing you need to record is your desktop. What I am trying to say is, keep it as simple as possible – you don’t have to stand in front of the camera full -time. It would be much wiser to record your screen as you show how to use the software in question step-by-step. The best part is that you can do the voiceover separately and then just sync it with the clip.

On the contrary, if your goal is to educate your audience it would be better if you establish an “eye contact” with them. The thing is, when people see your face and expressions they are more likely to trust you. Enhance that by using multiple statistics, graphs, screenshots and any other information that might be relevant.

We wouldn’t have cared that much about video marketing if it wasn’t working. Plus, people respond and interact better with video than with plain text. The reason is that viewers perceive the information through two channels at the very same time. By occupying their sight and hearing you ultimately grab their attention (well, at least for a couple of moments if your content is not interesting enough).

Another big advantage of video content is that it is easily shareable on social media. Speaking of social media, your video marketing strategy should spceifically focus on Facebook, Youtube, and LinkedIn.

Ok, let’s make one thing crystal clear – videos should not be entirely on the serious side. People on social media like to have fun and you can take advantage of that by creating fun and down-to-earth short movies. This will definitely do you good in terms of brand awareness and you will reach a much bigger audience. Why is that important? Because the more people see your brand, the more likely it is to turn them into customers.

Speaking of good video marketing, one example instantly pops in my mind. Ladies and gentlemen, we present you Volvo and Jean-Claude Van Damme!

Yeah, we know this is not the cheapest example but you get the idea. This piece of content is definitely captivating and breath-taking. You can achieve the same results on a budget just by letting your imagination do the trick.

What about podcasts?

In the introduction, we did note that podcasts are getting more and more popular but the space is still not flooded. That means that today is the perfect day to launch your podcast. For the uninitiated, we will briefly explain what is a podcast and how does it work. Think of it as a radio show that is pre-recorded and then released on a certain platform or website.

Each podcast covers a narrow topic – it could be football, politics, philosophy, forex, etc. While driving we cannot read blog posts but we can listen to podcasts. While jogging we cannot read but we can listen. The same is valid for cooking too!

Ok, you get the idea.

The best thing about podcasts is that you only need three things in order to start recording your shows – you need a topic, a microphone, and a simple recording software. So how much does it cost? Well, you will need a couple of hours to do your research on the topic and zero dollars ($0). That’s right, you don’t need money at all. We assume that you already have a smartphone or a laptop and guess what? They have a built-in mic that will perfectly suit your beginner podcasting needs. What’s more, there are easy-to-use programs like Audacity, which are completely free. With Audacity you can quickly adjust, cut, and mix your recordings to set up your podcast episodes.

And do you know what we like the most about podcasting? There are absolutely no timeframes you should care about. It’s up to you whether your episodes will be just 10 minutes long or they will extend beyond the 2-hour mark. Everything depends on your topic, your goal, and your guests (if you have any).

Since we already mentioned guests, now it’s time to share with you one little secret. Even if you don’t have your own podcast you can always present your wisdom by being guest on someone else’s show. By doing so you will reach an audience that might have not otherwise hear you.

You should not worry about where to publish your podcast either. Putting your show on SoundCloud will take you 2-3 minutes and it doesn’t cost a dime. Your other options include iTunes and Spotify and boy now we are talking. The audience there is huge and it would be such a shame if you miss the opportunity to get heard. You might be thinking that getting on iTunes and Spotify is hard and expensive but it’s not. Platforms like buzzsprout, blubrry, and PodBean would do this for you and it will cost you a cup of coffee.

Video marketing and podcasting will help you reach your target audience through alternative channels. They will help you create a community. This is of great importance because the more people engage with you, the more recognizable your brand gets. In turn, the more recognizable you are, the more customers and clients you attract.

Doesn’t sound bad, does it?

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As a salesperson the greatest satisfaction for me is when our customers improve their sales. 

Ivo Ivanov
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