Based on current trends, some of the top hard niches for SEO in 2023 could be:
- Cryptocurrency and blockchain technology
- Artificial intelligence and machine learning
- Virtual and augmented reality
- Health and wellness supplements
- Niche e-commerce markets such as luxury fashion or vintage collectibles
- Sustainable and eco-friendly products or services
- Home automation and smart technology
- Personal finance and investment management
- Cybersecurity and data protection
- Online education and e-learning platforms.
And some reasons they are not easy for seo optimisation:
- High competition: These topics are highly popular and have a large number of websites and businesses competing for visibility, making it harder to rank high in search engine results pages (SERPs).
- Technical language: These topics are often technical in nature and use specific jargon and terminology that may not be familiar to the average user. This can make it more challenging to create optimized content that is both informative and accessible to users.
- Constantly evolving: These topics are also constantly evolving with new developments and updates, making it more difficult to create evergreen content that will continue to rank high in SERPs over time.
- Regulation and restrictions: Some topics, such as cryptocurrency and health supplements, are subject to specific regulations and restrictions that can make it more challenging to create content that meets both user and search engine requirements.
Overall, these topics require a more specialized approach to SEO that takes into account their unique characteristics and challenges. It is important to conduct thorough research, create high-quality content, and stay up-to-date with industry developments to succeed in these areas.