3 surprising SEO benefits
Do you want to increase your website traffic? Do you strive to attract loyal customers and drive lucrative revenues?
Let me tell you a secret.
SEO or Search Engine Optimization can help you achieve all that.
SEO or Search Engine Optimization is the process of optimizing your website and content for search engines like Google, Bing, Yahoo, and Yandex. The ultimate goal is to make your website easy to find while achieving higher search engine rankings.
If your content and website are not well optimized for both desktop and mobile users, it`d be difficult to improve your traffic metrics.
But improved traffic metrics is just the start. Let`s explore some other important benefits of having a well-optimized website:
1. Improved ranking and user experience
Search engines are getting smarter. Their algorithms have a list of requirements, contributing to the overall ranking of your website. One of these requirements is user experience.
Search engines rank higher websites with mobile-friendly and easy to navigate designs, as well as high dwell time (the amount of time spent on a site between the click on a search result and a bounce back) and click through rate (CTR or a ratio of the number of times a search result was clicked on to the number of times it was displayed to the people searching). At the same time, the so-called bounce rate (the percentage of single-page sessions or visitors who visit only one page on your site before leaving) should be low.
But how to achieve it? Here`s what you need to do. Create quality content (text, video, images, and others). If you add effective SEO, the user experience will surely improve tremendously.
You know what`s the best part? Search engines` algorithms will also give you a higher ranking.
2. SEO makes your brand more trustworthy
Let`s say that your website is showing on the first pages of Google. This would automatically build trust, making users like your products or services.
If you want to become a leader in your sector, you should definitely invest some time and money into SEO.
Combine SEO with the effective and trendy marketing approach known as Content marketing for even better results.
3. Organic search attracts visitors
A research conducted by Conductor studied more than 310 visits as observed in 30 different websites and found that organic search accounted for 64% of the traffic.
And that`s not surprising.
Another study published by GE Capital Retail Bank concluded that 81% of shoppers browse through and compare products online before actually buying the one they like. And this proves that it`s important to have a higher ranking in search engines.
Long story short, SEO works for you and your business. Don`t miss on all the benefits it can bring to you.
We`d also be happy to contribute to your success story. We promise to bring our extensive experience and fresh enthusiasm in order to achieve real results!
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